We are a young and dynamic company based in the Florentine countryside, founded 20 years ago by Sabrina Rege Turo, the fourth generation of a family of eyewear manufacturers. Today, we are a recognized player at the European level with proprietary brands such as Sabrinarégéturo, Alessia Alizé, and Forever, as well as licensed brands thanks to collaborations with renowned international fashion companies.
House and licensed brands form a complete, diverse offering that is always in line with the latest trends, without compromising on quality. A variety of eyewear and sunglasses that covers every market segment at prices that allow opticians profit margins and competitiveness. All frames are certified and meet the strict quality standards set by international PPE regulations.
Become a Key Optical Europe partner now and enjoy all the benefits of a no-obligation collaboration that has much to offer. Are you an optician? Find out how it works now!
Every materials tells a story.
Colors, transparencies, textures and finishes.
Every material opens new creative possibilities, shaping the identity, personality and perceived value of an eyewear collection.
At Key Optical Europe, material research connects creative exploration with product development, turning ideas into distinctive collections.
Materials. Shapes. Ideas. People.
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#KeyOpticalEurope #MaterialResearch #EyewearDevelopment #EyewearIndustry #OpticalDesign
Good design goes beyond aesthetics.
It`s about creating eyewear that balances functionality, comfort and distinctive character, transforming everyday essentials into meaningful design objects.
At Key Optical Europe, every frame begins with a purpose: connecting creative vision with real market needs.
Designed for people. Developed for the market.
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#KeyOpticalEurope #EyewearDesign #OpticalIndustry #ProductDevelopment #B2BEyewear
FOREVER PREMIUM combines contemporary design with an accessible price positioning, offering optical professionals a versatile collection .
Discover the collection.
#forevereyewear #ContemporaryEyewear #AcetateFrames #OpticalRetail #B2BEyewear
SAME COLLECTION. DIFFERENT ATTITUDE.
Expressive shapes, vibrant colors and contemporary acetate frames designed for personalities that refuse to blend in.
FOREVER PREMIUM brings character, versatility and accessible design to every optical collection.
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#forevereyewear #EyewearDesign #StatementEyewear #OpticalBusiness #opticiansshop
STYLE HAS NO AGE.
Bold colors, contemporary acetate and timeless personality. FOREVER PREMIUM celebrates individuality with eyewear designed to complement every generation.
Discover FOREVER PREMIUM.
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#forevereyewear #EyewearForEveryStyle #opticalfashion hion #B2BEyewear #EyewearCollection
A strong shape. A refined attitude.
The new Les Hommes White Label AW 2026/27 collection explores contemporary masculinity through bold proportions, sophisticated color combinations and effortless wearability.
Made for movement. Designed with character.
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#LesHommesEyewear #leshommes #Maranello #AW2627 #MensEyewear
