CREATIVITY

ORIGINALITY

KNOW-HOW

We are a young and dynamic company based in the Florentine countryside, founded 20 years ago by Sabrina Rege Turo, the fourth generation of a family of eyewear manufacturers. Today, we are a recognized player at the European level with proprietary brands such as Sabrinarégéturo, Alessia Alizé, and Forever, as well as licensed brands thanks to collaborations with renowned international fashion companies.

OUR COLLECTIONS

House and licensed brands form a complete, diverse offering that is always in line with the latest trends, without compromising on quality. A variety of eyewear and sunglasses that covers every market segment at prices that allow opticians profit margins and competitiveness. All frames are certified and meet the strict quality standards set by international PPE regulations.

WHY

CHOOSE

KEY OPTICAL EUROPE

Become a Key Optical Europe partner now and enjoy all the benefits of a no-obligation collaboration that has much to offer. Are you an optician? Find out how it works now!

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OTTICA ITALIANA
September 2026

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PLATFORM OPTIC
August 2026

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acuite.fr
Avec la collection Black Label, Les Hommes combine esthétique futuriste et élégance
August 2026

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Precision you can see. Quality you can feel.
Every line, proportion and finishing choice contributes to the character of a frame.
At Key Optical Europe, technical expertise meets design to turn ideas into eyewear made for the market.
From concept to collection.
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#EyewearIndustry #EyewearDesign #ProductDesign #EyewearBusiness #KeyOpticalEurope
Great eyewear is built one detail at a time.

From individual components to the final frame, precision, material selection and technical expertise define the quality of every collection.

Because what looks effortless is the result of careful engineering.

Key Optical Europe  expertise behind every frame.

#EyewearDesign #EyewearManufacturing #OpticalIndustry #ProductDevelopment #KeyOpticalEurope
Forme contemporanee, colori facili da indossare ad un prezzo super leggero. 

La nuova collezione Forever Essentials per la donna è arrivata! 

Vai sul nostro sito B2B e ordinala con pochi clic 
Link 
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 #B2BEyewear #OpticalRetail #ForeverEyewear #KeyOpticalEurope #foreveressentials
Forever Essentials: the new easy-to-wear optical collection for men, women and unisex styles. Essential in style. Essential in price. Discover the collection and place your order today on our B2B platform.
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 #ForeverEyewear #foreveressentials #KeyOpticalEurope #B2BEyewear #OpticalRetail
Sei un ottico e cerchi una proposta capace di coniugare stile, accessibilità e valore per il tuo centro?

Con Forever Essentials, puoi offrire ai tuoi clienti montature attuali a prezzi leggeri. 

Averla è semplice, vai sul sito e con pochi clic fai il tuo ordine 🖱
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#forevereyewear #foreveressentials  #RetailInnovation #SmartEyewear #ForeverEyewear
Every detail begins with a decision.

Research, proportion, materials and precision come together long before a frame reaches the market.

Behind every eyewear collection is a process built on vision, technical expertise and attention to detail. A process designed to transform ideas into products people recognize, trust and choose.

This is where perceived value begins.
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#KeyOpticalEurope #EyewearDesign #DesignProcess #ProductDevelopment #PremiumEyewear