CREATIVITY

ORIGINALITY

KNOW-HOW

We are a young and dynamic company based in the Florentine countryside, founded 20 years ago by Sabrina Rege Turo, the fourth generation of a family of eyewear manufacturers. Today, we are a recognized player at the European level with proprietary brands such as Sabrinarégéturo, Alessia Alizé, and Forever, as well as licensed brands thanks to collaborations with renowned international fashion companies.

OUR COLLECTIONS

House and licensed brands form a complete, diverse offering that is always in line with the latest trends, without compromising on quality. A variety of eyewear and sunglasses that covers every market segment at prices that allow opticians profit margins and competitiveness. All frames are certified and meet the strict quality standards set by international PPE regulations.

WHY

CHOOSE

KEY OPTICAL EUROPE

Become a Key Optical Europe partner now and enjoy all the benefits of a no-obligation collaboration that has much to offer. Are you an optician? Find out how it works now!

PRESS
eye-book.com
EYEBOOK
September 2026

SEE

EYEBOOK
September 2026

SEE

2020europe.com
20/20 Europe
September 2026

SEE

FOLLOW US
JOIN THE MOVEMENT.

Not a trend.
Not a rule.
A different way of seeing.

@alessiaalize  is for those who challenge convention, reject definitions and choose individuality.

The collection Made in Japan, brings that attitude into a new dimension of precision and design.

Don’t follow the movement.
Become part of it.

#JoinTheMovement #AlessiaAlize #IndependentEyewear #EyewearCulture #MadeInJapan
Japanese craftsmanship meets the rebellious DNA of @alessiaalize .

A stainless steel collection defined by slender structures, precise construction and a bold aesthetic designed for those who refuse the ordinary.

For selected opticians and distributors looking for eyewear with a strong, recognisable identity.

Alessia Alizé 
Made in Japan.

#AlessiaAlize #JapaneseCraftsmanship #OpticalIndustry #IndependentEyewear
Every frame starts long before the final product.
Materials, architecture, textures and proportions come together to define a precise creative direction.

At Key Optical Europe, design is a process of research, balance and attention to detail  transforming inspiration into eyewear made to stand out.

-
-
-

#KeyOpticalEurope #EyewearDesign #EyewearIndustry #OpticalDesign #B2BEyewear
Design is at the heart of what we do.

From creative direction to product development, we combine Italian design culture, technical expertise and market vision to create eyewear collections with a distinctive identity.

Key Optical Europe
your vision, our expertise.

#KeyOpticalEurope #DesignedInFlorence #EyewearBusiness #EyewearDesign #B2BEyewear
Architecture, sculptural volumes, refined textures and precise construction: every element becomes part of our design language.

We translate research and inspiration into eyewear where aesthetics and functionality work together creating collections designed for today's optical market.

#KeyOpticalEurope #EyewearDevelopment #EyewearDesign #OpticalIndustry #B2BEyewear
Two frames. Two personalities. One Parisian spirit.

NOAH & MATHILDE embody the playful and contemporary character of the new NAF NAF Eyewear AW26/27 Collection.

Designed for different personalities, united by the effortless style of Paris.

Paris is better together.

#nafnafeyewear #Eyewear #Optical #EyewearStyle #FashionEyewear