CREATIVITÀ

ORIGINALITÀ

KNOW-HOW

Siamo un’azienda giovane e dinamica con sede nella campagna fiorentina, fondata 20 anni fa da Sabrina Rege Turo, quarta generazione di una famiglia di fabbricanti di occhiali. Oggi siamo un player riconosciuto a livello europeo con marchi di proprietà come Sabrinarégéturo, Alessia Alizé e Forever e marchi in licenza grazie alla collaborazione con aziende rinomate del settore moda a livello internazionale.

I NOSTRI MARCHI

House e licensed brands formano un’offerta completa, trasversale e sempre in linea con le ultime tendenze, senza dimenticare la qualità. Una varietà di occhiali da vista e da sole che copre ogni segmento del mercato e a prezzi che permettono all’ottico margine e competitività. Tutte le montature sono certificate e rispondono ai severi standard di qualità stabiliti nelle norme internazionali in materia di DPI.

PERCHÉ

SCEGLIERE

KEY OPTICAL EUROPE

Diventa subito partner di Key Optical Europe e usufruisci di tutti i vantaggi di una collaborazione senza impegno che ti offrirà molto. Sei un ottico? Scopri subito come funziona!

PRESS
2020europe.com
ALESSIA ALIZÉ explores 3D printing
Luglio 2026

LEGGI

Vanity Fair
Luglio 2026

LEGGI

elle.com
Le fashion news dell’estate
Luglio 2026

LEGGI

Every detail has a purpose.

Precision assembly, flawless finishing and meticulous component inspection are what transform a frame into a premium product.

Perceived quality comes from work that often goes unseen but never unnoticed.

That's where true value is created.
-
-
-
#EyewearManufacturing #EyewearInnovation #OpticalRetail #PrivateLabelEyewear
Behind every premium frame are hundreds of details that customers may never notice but will always perceive.

Materials, craftsmanship, assembly and quality control come together to create products that communicate value at first glance.

Because details make the difference.
-
-
-
#EyewearIndustry #OpticalBusiness #IndustrialDesign
Excellence begins with the details most people never see.

Every hinge, every finish and every quality inspection reflects the level of craftsmanship behind a frame.

Before reaching the market, every product is carefully analysed, refined and verified to ensure reliability, precision and long-term performance.

Because quality isn't added at the end.
It's built into every stage of development.
-
-
-
#EyewearDesign #ProductDevelopment #OpticalIndustry #LuxuryEyewear
#PrivateLabel
Color your everyday vision.
Style starts with the right frame.

Colors Forever combines contemporary shapes, vibrant colour palettes and everyday comfort to create eyewear that is easy to wear, easy to recommend and easy to love.

Designed for customers looking for quality, personality and accessible prices, it's a collection that naturally fits every optical assortment.
-
-
-
#ForeverEyewear #ColorsForever #EyewearForEveryLife #OpticalBusiness #EyewearDesign
Made for little personalities with big smiles.
Children need eyewear that keeps up with every adventure.

Teen Forever offers lightweight, comfortable and colourful sunglasses designed to combine protection, durability and style making them an easy choice for both parents and optical retailers.

Because great vision starts from the very beginning.

Forever. Eyewear for Every Life.
-
-
-
#ForeverEyewear #TeenForever #KidsEyewear #EyewearForEveryLife #OpticalRetail
One frame. Two ways to wear it.
From indoor vision to outdoor protection in one simple click.

Sun Forever combines the practicality of optical frames with the versatility of magnetic sun clips, offering customers a smart all-in-one solution while creating additional value for your optical store.

Functional, stylish and designed for everyday life.
-
-
-
#ForeverEyewear #ClipOnGlasses #EyewearForEveryLife #OpticalBusiness #SmartEyewear